The Luxury State of the Union 2026: Why Logic is Toxic

From today’s vantage point, the years following 2020 reshaped consumer behavior, supply chains, and competitive dynamics, creating a new and more volatile equilibrium.

In this episode, we examine how the industry transitioned from crisis to recalibration between 2020 and 2025, and distill the strategic imperatives luxury leaders must prioritize to remain resilient, relevant, and competitive in 2026 and beyond.

Sources: Empirical evidence, Industry experts and McKinsey, BCG & Bain industry reports.

For deeper research. long-form insights and private podcast episodes on the luxury retail industry, visit + subscribe at luxuryretailmarket.org.

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The Luxury State of the Union 2026: Why Logic is Toxic
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